Can I Give a Hotel Review Without Putting My Last Name
One of your hotel's principal marketing goals should be to reassure hereafter and potential guests that your hotel is the all-time value for money in town!
This is where hotel reviews for TripAdvisor, Facebook, Google Maps, Booking.com, Airbnb, etc. play a crucial office.
Recommendations help customers acquire more about your hotel, compare it with other properties, and volition make you easier to notice in an online search. At that place are many platforms where hotel reviews can exist left and read.
If you are asking yourself questions such as:
- How to meliorate my reviews on TripAdvisor?
- Does Google hotel reviews aid improve my website SEO?
- Should I reply to positive and negative guests reviews?
- Is it OK to use a template to reply to online reviews?
Then this article is for you lot. Allow's see where and how you lot tin can be proactive!
Table of contents for this article:
- Hotel reviews: Where Should your Guests Write Reviews?
- Asking your Guests for Reviews: Set up a Process
- Add together Efficiency past Request Guests in Person!
Hotel reviews: Where Should your Guests Write Reviews?
TripAdvisor
TripAdvisor is undoubtedly the #1 hotel review comparison platform.
Once you lot have set up your hotel'southward TripAdvisor listing, get the direct link that enables a review of your property, which you lot tin transport to your by guests via email.
To discover this directly URL, you can do a quick search hither, and select your property. For instance, this would exist the direct link to write a review for Solar Hotel in Paris.
Given more than than two billion people now apply Facebook, your hotel's facebook page should be your best public relations representative, if it'due south not already.
Smartly managing your Hotel Facebook Page is assuredly the number i priority of your social media and digital marketing strategy. You tin discover a lot of useful help on the following post: Top tips to ameliorate manage your Facebook page.
If you haven't already done so, activate the "Recommendations" tab on your hotel's official business concern folio, or if you lot need help doing so, consult the Facebook help middle.
Google Maps
Google Maps is undoubtedly the most popular mapping tool used when planning a trip.
When searching for a hotel on Google Maps, you lot'll notice that some of them already have guest reviews published. Y'all would outset need to set up your Google Business Profile folio to enable this for your institution too (it's free!).
If you are non 100% on peak of your hotel or apartments grouping presence on Google, then check out our guide: Google Maps for your hotel: All yous need to know!
OTAs: Booking, Airbnb, etc.
Although anyone can get out reviews of your hotel on Tripadvisor, Facebook and Google Maps, not everyone can practise so on OTAs (Online Travel Agencies).
Simply past guests who have booked through an OTA can write reviews or recommendations, within in a limited period after their stay (2 weeks on Airbnb, for example).
Asking your Guests for Reviews: Set up a Procedure
i. Contact past hotel guests
First commencement by sending emails to your past hotel guests, inviting them to get out you a review. Yous can add direct links to your TripAdvisor, Facebook and Google Maps pages in the e-mail, which makes information technology quick and easy for them to practise.
It is not recommended to send this email to all your past guests at the same fourth dimension. Distributing the emails over a menses of fourth dimension will ensure your responses are spread out, and it won't seem odd when many reviews announced at the same time. Tripadvisor, peculiarly, may observe this behaviour suspicious and cake your business relationship.
A adept start would be to prepare upwardly an emailing routine, scheduling ane electronic mail campaign per week and beginning with the oldest guests outset.
ii. Fix upward an emailing routine
Some PMS have an option that allows yous to automatize and personalise emails, which will exist the most efficient way to handle the emailing process, particularly for larger hotels.
If yous're not sure which hotel PMS to choose, this is our cadre expertise, and nosotros would exist happy to requite you a curt consultation to indicate you in the correct management.
Otherwise, MailChimp might exist a corking tool to use. Its costless version is limited to sending 12,000 emails per month, and its premium packages are affordable. Compile a list of your past guests' electronic mail addresses in an Excel sheet (by downloading them from your PMS/Channel Manager) and import it to MailChimp to create an electronic mail list.
It is recommended to add "name" and "date of stay" columns in your Excel sheet, which will allow y'all to personalise your emails using the merge tags.
Make sure y'all have been given explicit consent before storing and using guests personal data (more about the GDPR regulation here).
You tin can so create a template e-mail! Below the "leave a review on TripAdvisor" button, you could also add together "leave a review on Facebook" and or "leave a review on Google Maps" buttons. That way, past guests can cull their preferred social media platforms.
For future stays, put a process in place that sends an e-mail after each guest stay, inviting them to leave a review. This could be mailed approximately 3 days after a stay, and can include something along the lines of:
Dear "guest name", Give thanks you for choosing "your hotel proper name" for your stay in "name of urban center/destination". We sincerely hope you had a pleasant stay with us! Do you lot retrieve our hotel is worth mentioning to others? Reviews and suggestions from our guests are incredibly valuable to u.s., and we would dearest to hear yours! ...
iii. Offering a artistic incentive
Be creative! Personalise the mode yous ask guests for a review to make it more fun and highly-seasoned while staying true to your brand communication fashion and tone.
Yous could likewise offering incentives to those guests who do exit reviews; "To thanks for taking the time to leave us a review, we're happy to ship yous a picayune surprise. Stay tuned!"
The reward/incentive y'all cull to send guests is entirely upwardly to you. Whether it's a drink voucher to apply during their side by side stay (or one they can offer to a friend), a postcard, or a link to the music of a local artist they tin can download.
Don't miss this concluding opportunity to surprise them with a positive feel and a lilliputian souvenir which volition create a final and lasting positive emotion.
Add Efficiency by Request Guests in Person!
To have a transparent, proactive online procedure when asking for reviews is a great affair, but you tin add efficiency by asking guests in person during their stay, in a kind, creative way. Your hotel staff tin hands be trained to do so, particularly the receptionists.
Source: https://www.hotelminder.com/ask-your-guests-for-reviews-on-tripadvisor-facebook-google
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